Grow where traditional agencies can't.
Leaf & Growth helps cannabis, hemp, CBD and other regulated brands acquire customers, increase retail velocity and build stronger digital infrastructure across the United States and Canada — combining specialized media buying, high-converting websites, analytics and growth marketing into one performance-driven system.
Regulated markets require a different media strategy.
Most agencies know Google, Meta and the traditional ecommerce playbook. That isn't enough here.
Regulated brands operate across fragmented advertising policies, specialized marketplaces, retail media networks, wholesale platforms and constantly changing compliance requirements.
Leaf & Growth helps you navigate that landscape and turn it into a measurable growth strategy.
Media Buying
Reach customers and retail buyers through the channels actually available to your category.
Web & Conversion
Build websites, landing pages and funnels designed to turn paid attention into revenue.
Analytics & Attribution
Understand where customers are coming from and which channels deserve more investment.
Growth Marketing
Connect acquisition, creative, SEO, email, SMS and retention around the economics of your business.
Performance, not vanity metrics.
Illustrative mock figures for layout — replace with verified client results before launch.
Buying media is only useful when the rest of the system works.
That's why we don't stop at campaign management. We build the infrastructure around the media so every part of the customer journey works together.
Reach the right buyers in the right channels.
We plan and manage media based on your product, market, distribution and growth objectives.
- Cannabis & hemp media networks
- Retail media
- Wholesale advertising
- Programmatic display
- Search
- Marketplace advertising
- Publisher placements
- Retargeting
- Local acquisition
The objective isn't more impressions. It's profitable access to demand.
Turn paid attention into measurable business.
Traffic doesn't solve a conversion problem. We design and improve the digital experiences behind your campaigns:
- Brand websites
- Ecommerce experiences
- Landing pages
- Product pages
- Campaign funnels
- CRO
- Conversion tracking
- Analytics infrastructure
Your media, website and offer should operate as one system.
Put more money behind what works.
We continuously analyze:
- CAC
- ROAS
- Cost per qualified visitor
- Conversion rate
- AOV
- Retail velocity
- Repeat purchase rate
- LTV
Then we test audiences, placements, creative, offers and landing experiences to improve the economics before increasing spend. No scaling based on impressions. No reporting theater.
Build channels you control.
Paid media creates demand. Owned channels make that demand more valuable. We help regulated brands reduce dependence on any single advertising platform through:
- SEO
- SMS
- First-party data
- Customer retention
- Content
- Organic search
- Lifecycle marketing
The goal is not simply acquiring the first purchase. It's building a customer acquisition system that becomes stronger over time.
We work where traditional marketing gets complicated.
Cannabis
Customer acquisition, retail media and digital growth for brands and operators navigating regulated state markets.
Hemp & Cannabinoids
Performance marketing for hemp-derived products operating across complex advertising and ecommerce environments.
CBD
Media, conversion and retention strategies designed around category-specific platform restrictions.
Dispensaries
Increase customer acquisition, local visibility, repeat visits and revenue across physical and digital channels.
Sell In. Sell Through. Scale.
Regulated brands don't all have the same growth problem.
Get your products into more stores.
For brands focused on distribution, we build campaigns designed to reach retailers, buyers and wholesale decision-makers. We help identify the platforms, markets and messaging most likely to create new B2B opportunities.
Help retailers move more of your product.
Getting onto the shelf is only the beginning. We use retail media, consumer advertising and conversion strategy to generate demand around the stores already carrying your products. More consumer demand. More sell-through. Stronger retailer relationships.
Connect distribution, consumer demand and retention.
For brands ready to scale, we connect wholesale acquisition, consumer media, web conversion, attribution and retention into a single growth system.
Your Website Should Work as Hard as Your Media.
A regulated brand's website is more than a digital brochure. It's where consumers research the product, understand the brand, find retailers, enter your first-party audience and decide whether they trust you. We build conversion-focused digital experiences designed around that journey.
Brand Websites
Fast, premium websites built around positioning, education and conversion.
Landing Pages
Campaign-specific experiences designed to turn paid traffic into measurable action.
Ecommerce & Product Experiences
Digital storefronts and product pages designed around clarity, trust and conversion.
Analytics Infrastructure
Tracking systems that connect marketing activity to meaningful business outcomes.
Strategy Before Spend.
We don't start by choosing an ad platform. We start by understanding the business.
Diagnose
We evaluate product, market, distribution, customer, current acquisition, website, tracking, competition and unit economics.
Build
We develop the media, creative, tracking and conversion infrastructure required to execute the strategy.
Launch
Campaigns are deployed with clear objectives, validated tracking and measurable KPIs.
Optimize
We continuously test what affects acquisition cost, conversion and revenue.
Scale
When the economics support it, we increase investment behind the channels producing the strongest results.
No Generic Playbook.
Traditional agencies often start with the platform they already know. We start with your market.
Your product might need wholesale advertising before consumer advertising.
You might need retail media instead of Meta.
Your strongest acquisition channel might be a specialized publisher, programmatic audience or marketplace rather than traditional search.
Or your biggest problem might not be media at all. It might be the website receiving the traffic.
Leaf & Growth connects those decisions instead of selling disconnected services.
Results, not marketing theater.
Real strategies. Real campaigns. Real business outcomes.
From inconsistent acquisition to predictable customer growth.
A five-location dispensary group relying on walk-in traffic and boosted social posts. We rebuilt tracking, launched compliant paid search and local media, and tied every dollar to first-party purchase data — turning a volatile channel into a forecastable pipeline.
Turning high-intent search demand into measurable revenue.
A DTC hemp brand blocked from most ad platforms. We built an SEO and content engine around high-intent queries, paired it with a rebuilt PDP and checkout flow, and layered email and SMS to lift repeat purchase rate.
Turning wholesale placement into repeatable retail velocity.
A functional-mushroom brand landing shelf space but stalling on sell-through. We layered retail media and local demand generation around existing placements, then tied POS data back to campaign spend to prove velocity to buyers.
Illustrative mock cases for layout — replace with verified client outcomes before launch.
We'd been through three agencies that treated our category like a liability. Leaf & Growth understood the compliance landscape on day one and rebuilt our acquisition system around it. Paid finally became predictable, and we're no longer one policy update away from losing the channel.
What You Get With Leaf & Growth
Specialized Media Strategy
Channel selection based on your actual regulatory and commercial environment.
Performance Media Buying
Campaign management focused on measurable business outcomes.
Conversion Infrastructure
Websites and landing experiences built around the traffic you're paying to acquire.
Clear Measurement
Reporting designed around CAC, ROAS, conversion and revenue — not vanity metrics.
One Growth Partner
Media, web, analytics and growth strategy operating together.
Continuous Experimentation
Test. Measure. Improve. Scale.
Advertising regulated products is already difficult. Spending money in the wrong channels makes it expensive too.
Our Growth Strategy Session is designed to understand where your business is today, where you're trying to go and which acquisition opportunities make the most sense before you increase spend.
Straight answers on regulated growth.
Yes. Leaf & Growth is built primarily around regulated and advertising-restricted categories including cannabis, hemp, cannabinoids, CBD and adjacent emerging markets.
Your growth strategy should too.
Whether you're trying to enter more retailers, increase product velocity, acquire more customers or build the infrastructure required to scale, Leaf & Growth helps connect media, technology and marketing around one objective: measurable growth.